About
Two marketers. That is the whole company.
There is nobody else here. Zain and Momin do the work, so you always know which of the two of us touched your account.
Our story
We built the agency we wanted to hire.
We both worked on accounts where the client never met the person writing their words. A director won the job. Someone junior did the work, or a tool did, and the client paid for the director.
That annoyed us enough to start this.
So there are two names on the door and nothing behind them. When something goes wrong you know who to ring, because there are only two of us to pick from.
The other half of it is the tech. We keep the writing and the measuring in the same two pairs of hands, and that changes how fast the work gets better. A page that stopped earning shows up in the numbers on a Tuesday. The person who wrote it reads that the same afternoon, rewrites it, and by Friday we know whether the rewrite worked. Nothing sits in a queue waiting for somebody to explain the numbers to somebody else.
The two marketers
The two people who do the work.
Zain Masood
Tracking, automation and AI
Zain builds the tech side: tracking, automation, and the AI tools that do repeat jobs. If a task can be set up once and then run itself, he will set it up.
Momin Tariq
Content, campaigns and clients
Momin writes the content and runs the campaigns. He is also the one you ring. He spends the first few weeks learning how you talk about your own product, so the words that go out sound the way your best salesperson sounds.
One of us writes the words. The other makes sure you can see what they earned.
What drives us
Four rules we hold ourselves to.
These came out of jobs we got wrong, years before this company existed. Read them as promises you are allowed to hold us to.
Judged by what it earns
Every piece of work gets a number next to it: enquiries, calls, sales booked. We read those numbers with you once a month. When something we made is earning nothing, we tell you, and then we change it or take it down.
Sometimes the problem is not the marketing
Some enquiries die for reasons no campaign can fix. A phone nobody picks up. A contact form that has been broken since spring and nobody noticed. When that is what we find, we say it on the first call, and we help you fix that before we spend a day on ads.
You hear the bad news from us
When we get something wrong, we say so in the same week.
You keep everything
Every account, dashboard and document we set up is in your name from the first day. If we stop working together, you keep all of it, and you get our notes written out so the next person can carry on without ringing us.
Why work with two people
Small on purpose. We plan to stay that way.
Two people can only do good work on so many accounts at once, so the client list stays short. When we are full we say so, and we give you the date a slot opens up.
- Decisions take a day, not two weeks. There is no sign-off to wait for above us.
- Both of us sit in on the first call, so neither of us has to be briefed second hand later on.
- Work starts the week you say yes, because there is no team to put together first.
- Your account has no handover date. The two people who start it are the two people still on it a year later.
Two marketers. Your whole account.
Book a call and tell us what you want to grow, or get the free website report first.