Content marketing that keeps bringing the right people to you

The two founders. Every article, post and page goes out under our names. Momin leads the writing and signs off every word. Zain sets up the tracking that shows which pages bring enquiries. There is no junior writer. That is why it sounds like your business and not like every other site in your field.

Yes, as a tool, and openly. It helps with research, checking what people search for, first drafts and proofing. A person writes the parts that carry your voice, reads every word and signs it off before it goes live. A buyer can tell when nobody checked, so somebody always does.

Articles built around real searches, social posts, short video, and website and sales copy. We also write pieces published under your own name. We usually start with articles and web copy, then add video once the writing is working. We do not make everything for everyone. If a format will not earn you anything, we say so and skip it.

Social and video can land in weeks. Search articles usually take a few months to climb, then keep working for years. We start with a small batch, prove it earns something, and scale from there. Anyone who promises page one by a set date is guessing. We would rather show you the numbers as they come in.

Three things, mostly. We write in a voice that is not quite yours. That is why you approve an outline first and can send anything back. We pick topics nobody searches for, which is why we check demand before we write. Or the pages come up in Google and nobody enquires, which usually means the site itself needs fixing. The Website and Marketing Audit, where every client starts, catches that last one first.

Probably not. Content suits small firms well. It works when a founder knows the trade and will talk to us. It does not need a big team. Two things matter. Your buyers read before they buy, and you can give us some time each month. If both are true, size is not the problem.

Your time, early on. We need a few chats to learn how you talk and what you believe. After that, you approve an outline for each piece and read the finished draft. We also need access to your website and your analytics, the tool that counts your visitors. Both stay in your own accounts, so everything we build stays yours.

Then we stop, and you keep everything we made. Monthly work can end any month, with no long contract to run down. Before that point, you will have seen what each piece earned. A piece that is not working gets dropped early, not quietly carried on. Content that fails usually fails for a reason we can see, and we tell you.

You tell us, and monthly work stops at the end of that month. Everything sits in your own accounts already: the site, the articles, the social profiles, the tracking. Nothing needs handing over because nothing was ever ours. If you come back later, we pick up where the numbers left off.

Momin, for the writing, and Zain when it is about tracking or the site. There is no account manager in between. There are only two of us, and we do the work ourselves. You deal with us directly, and the person who replies is the person who wrote the piece.