Marketing automation that follows up every lead for you

It is software that sends your follow-up for you. You write a message once, set a rule for when it should go out, and the system sends it to each new lead at that moment. It can also score leads, pass the warm ones to a person and log everything in your CRM, the software that holds your customer list. Nothing about it is magic. It is a set of rules doing the boring part.

The follow-up after someone fills in a form, calls, or messages you. The reminder before a booking and the nudge after a missed one. The quote that goes out, then the check-in three days later when nobody has replied. The thank you after a sale and the ask for a review. If it happens the same way each time and a person is currently typing it, we can probably automate it.

Only if they are written like a robot. Momin writes every message by hand, in your voice, and you approve each one before it goes live. We keep them short, use first names where we have them, and never send anything you would be embarrassed to have sent yourself. The timing is automated. The words are not.

Whichever ones you already pay for, where they can do the job. Most CRMs, the tools that hold your customer list, and most email platforms have automation built in. A lot of businesses pay for it and never use it. If yours cannot do what we need, we suggest one that can and set it up in an account you own. We never put your automation in our account.

Three things, mostly. A message goes out to the wrong person because a form field is mislabelled. A sequence keeps sending after someone has already bought. Or the messages are fine but nobody reads them. We guard against the first two by running every sequence on ourselves before it goes live. We guard against the third by checking the numbers each month and rewriting what is ignored.

Probably not, if leads are slipping. The test is simple. If enquiries sometimes wait a day or more for a reply, you are big enough. If you get a few a month and answer each one the same day, you are not. We say so on the call. Automation fixes slow follow-up. It does not create leads you do not have.

Access to the accounts where your leads land: your website forms, your email tool and your CRM if you have one. An hour with whoever answers enquiries now, so we can hear how they do it. A clear line on what makes a lead worth a call. And a yes on each message before it goes live. That is about it.

Then the numbers show it, and we change it. Every month you see open rates, reply rates and how many warm leads reached you. If a message is ignored, we rewrite it. If a whole sequence is ignored, we rethink it. If it is still not earning its place, we tell you, and you stop. That is why we start with the Website and Marketing Audit, one small job, so you can judge us first.

You tell us, and we stop at the end of that month. Everything we built lives in your own accounts. It keeps running without us if you want it to, or you switch it off. We hand over a short note on what each sequence does and where to find it. There is no contract that ties you in past the month you are in.

Zain and Momin. There are two of us and we do the work ourselves. Zain builds the automation and tracking. Momin writes the messages and runs the monthly check-in with you. There is no account manager in between, and nobody junior doing the parts you do not see. If you message us, one of the two of us replies.