Social media management that knows TikTok is not Pinterest

Everything the accounts need each week. A calendar planned a month ahead. The posts and short videos. Publishing at the right time for each platform. Replies to comments and direct messages. A monthly report. It does not include paid ads, and it does not include the things that get accounts flagged. We never buy followers or run comment bots. We never join engagement pods, the groups that like each other's posts to game the feed.

The two founders. Momin plans the calendar, makes the posts and writes every reply. Zain sets up the tagged links and the tracking. That way a TikTok visit shows up in Google Analytics as a TikTok visit, not a mystery. We use AI openly, for research, captions and first drafts. A person checks everything before it goes out. There is no junior and no account manager.

TikTok, Instagram, Facebook, Snapchat, Pinterest, Threads, Reddit and LinkedIn. You almost never need all eight. We pick the two or three your buyers actually use and do those well. A shop rarely needs LinkedIn. A firm selling to other firms rarely needs Snapchat. Pinterest suits anything people plan or collect: homes, food, weddings, clothes. The mistake we see most is one clip posted to all eight, watermark and all. Instagram buries it, Pinterest cannot search it and Reddit removes it.

Profiles look better in the first month, because we fix the bios, links and pinned posts first. Reach and saves usually move within a few months of steady posting. Pinterest is slower: a pin can take months to start, then works for a year or more. Enquiries follow when the posts answer real questions. Anyone promising a viral video by a set date is guessing. We show you the numbers as they come in.

Three things, mostly. The posts sound like us and not like you. That is why you see the calendar before anything is made. We pick a platform your buyers do not use, which is why we check that first. Or the accounts grow and nobody gets in touch. That usually means the website or the offer needs fixing. The Website and Marketing Audit, where every client starts, catches that last one before we post anything.

Probably not. Small businesses do well on social because a real person is easy to show. What matters is not size but two things. Someone in the business will appear on camera, or send us raw clips from a phone. And you can give us a short call each month to approve the calendar. If both are true, size is not the problem. If neither is true, we say so on the call.

Access first. Where the platform allows it, we get added as a partner or admin. That covers Meta Business Suite, Pinterest and your LinkedIn Page. Where there is no partner role, we agree a safe way to share access. We never ask for your personal password. Then raw material: phone clips, photos from the shop floor, the questions customers ask. A short call each month to approve the calendar. And a quick answer when a comment needs your decision.

Then we stop, and you keep everything. The accounts, the videos, the calendar and the saved replies all sit in your own profiles. Monthly work can end any month, with no long contract to run down. Before then, you will have seen each platform's numbers monthly, so nothing comes as a surprise. If one platform is not earning its place, we drop it early rather than carry it quietly.

You tell us, and monthly work stops at the end of that month. We remove ourselves from Meta Business Suite, Pinterest and your LinkedIn Page, and hand back any login. The accounts, the posts, the videos and the calendar were always yours. Nothing needs handing over because nothing was ever ours. If you come back later, we pick up where the last report left off.

Momin, for the posts, the calendar and the replies. Zain, when it is about tracking or the website. There is no account manager in between. There are only two of us, and we run the accounts ourselves. The person who replies to your message is the person who wrote yesterday's post.