Meta Ads management that reports a cost per lead, not a cost per click

Everything inside Meta Ads Manager, and the tracking around it. We set up the Meta Pixel and the Conversions API. We build the campaigns and audiences, make the ads and test them weekly. We run retargeting, WhatsApp ads and lead forms where they fit. We read the numbers, move budget to what works, and send you a plain note each month. We do not boost posts and call it a campaign, and likes are not a result.

Yes. Momin writes the copy and makes the ads. Still images, short video and UGC style, which looks filmed by a customer. We use AI openly for drafts and variations, and a person checks every ad before it runs. You approve each one first. An ad that looks like all the others gets scrolled past, so ours will not.

Facebook, Instagram, WhatsApp and Messenger, all through Meta Ads Manager. We pick where ads show by hand when it matters, and let Advantage+, Meta's automation, choose otherwise. Google Ads, TikTok, Snapchat and Pinterest are separate accounts with separate rules. If one of those suits you better, we say so on the call before you spend.

Tracking and the first campaigns are usually live within a couple of weeks. Then the learning phase: Meta's name for the first fifty results an ad set needs to settle. Expect a month or two of testing before the cost per result holds steady. Anyone who promises a cost per lead before seeing your account is guessing. We show you the numbers on the call.

Four things, mostly. The Pixel counts the wrong event, so Meta finds people who click but never buy. We fix that before spending anything. The ads work but the page is slow or nobody answers the WhatsApp, so leads go cold. The Website and Marketing Audit catches that first. A good ad wears out, which is why new creative keeps coming. Meta also restricts accounts over policy flags, so we keep two admins and appeal fast.

Usually not. Meta ads suit small businesses with a clear offer and a way to take the enquiry. A shop on Shopify, a clinic, a service sold over WhatsApp: all fine. What matters more than size is whether the sums work. If the profit on one sale cannot pay for the clicks behind it, ads lose you money. We tell you that on the call, before you spend.

Partner access to your Meta business portfolio, which used to be called Business Manager. That covers the ad account, the Facebook Page and the Instagram account. Access to your website to place the Pixel, or to Shopify if that is where you sell. A WhatsApp Business number that somebody answers within the hour. Photos, or an afternoon to film with a phone. And an honest figure for what one customer is worth to you.

Then we stop, and you keep the account, the Pixel, the audiences and every ad. First, though, we look at why. Ads fail for reasons the data usually shows. The wrong audience, a weak offer, a slow reply, or a page that loses people. We fix what is ours to fix. If the rest is not an ads problem, we say so plainly instead of spending more. Monthly work can end any month.

You tell us, and monthly work stops at the end of that month. We pause the campaigns or hand them over live, whichever you prefer. Everything already sits in your own Meta business portfolio: ad account, Pixel, audiences and creative. We remove ourselves as a partner and you carry on. Nothing to export, nothing held back, and no long contract to run down.

Momin, for the ads, the creative and the monthly note. Zain, when it is the Pixel, the Conversions API, or the CRM that holds your leads. There is no account manager between you and the person doing the work. We are two founders and we run the account ourselves. The person who replies to your message is the person who built the campaign.