Google Ads management that traces every paid click to a customer

Some people call it PPC management, which just means pay per click. Same job. Inside the account: structure, keywords, negatives, ad copy, bids, budgets and the default settings Google switches on. Around it: the landing page people arrive on, and the tracking that counts what happens next. We manage all of it. A bad landing page or broken tracking cannot be fixed from inside Google Ads.

Zain does. He builds the account, sets the bids and checks the search terms every week. Momin writes the ad copy and the landing page text. There is no junior and no account manager. We use AI openly for keyword research, first drafts and spotting odd search terms. A person reads every keyword and every ad before it goes live. Google will happily spend your money on a bad one.

Search first, because it catches people already looking for you. Shopping through Google Merchant Center if you sell products on Shopify or elsewhere. Remarketing on Display and YouTube to bring back people who visited and left. Performance Max, where Google picks where your ads show, only once tracking is solid. We exclude your own name first, or it claims sales you would have made anyway. We do not run Display ads to strangers to pad the click numbers.

Search ads can bring enquiries in week one, if the tracking and landing page are ready. The account itself takes longer to settle. Smart Bidding needs a few weeks of real conversion data before it bids well. We do not switch it on before then. Month one is mostly cutting waste. Months two and three are about growing what converts. Anyone who promises a return by a set date is guessing.

The usual three. Conversions count something that is not a lead, like a page view. Then the account learns to chase the wrong thing. Broad match keywords with no negative list, so budget goes to searches that were never yours. And Google's auto-applied recommendations left on, which quietly change your settings. We switch those off on day one. The light audit at the start catches the other two before we spend a thing.

Usually not, if two things are true. People already search for what you sell. And a new customer is worth more to you than the clicks it took to find them. A small budget is fine. It just means fewer keywords, exact match, and one campaign done well rather than six done badly. If the sums do not add up, we tell you on the first call.

Admin access to your Google Ads account, or a new one we create in your name. Access to your website, Google Tag Manager and Google Analytics. If you sell products, access to Google Merchant Center and your Shopify admin. Then a short call about your best customers, and the enquiries you do not want. After that, a quick yes or no on ad copy. And an honest answer each month on which leads were any good.

Then we stop spending your money and tell you why. Sometimes the searches are not there. Sometimes the landing page loses people, or a competitor simply outbids you on every keyword. The report shows this within the first month or two, in plain words. You keep the account, the keyword lists, the negatives and the tracking. Monthly work can stop any month, and the account is yours to hand to anyone.

You tell us, and monthly work ends at the end of that month. The Google Ads account was always in your name, so there is nothing to hand back. We then unlink our agency login, which Google calls a manager account. Your campaigns, keyword lists, negatives, conversions and Looker Studio report stay as they are. If you come back later, we pick up from the same numbers. If you go elsewhere, the next person inherits a clean account.

Zain, for the account, the bids and the tracking. Momin, when it is about the ad copy or the landing page. There are only two of us and no account manager in between. If you message about a search term that looks wrong, the person who replies can fix it. Often the same day.