Services / AI chatbots & agents
AI chatbots and agents that qualify, book and answer, properly
Half the enquiries that reach your business arrive after hours. We build AI chat and voice agents that answer, qualify and book meetings in the right tone, with a clean path to a person when the question gets past them.
- WhatsApp AI chatbot
- Website chat widget
- Instagram and Messenger bots
- Voice AI (Vapi, Retell)
- Lead qualification agents
- Appointment booking agents
- Customer support agents
- Knowledge base ingestion
- Human handoff and escalation
- CRM integration (HubSpot, Zoho, GHL)
- Analytics and transcript logs
- Guardrails and refusal rules
- For you if
- Half your enquiries arrive after hours or get stuck waiting for a reply, and you want an agent that answers in the right tone with a clean path to a person.
- Not for you if
- If you want an agent that pretends to be a human and tries to sell on its own, this is the wrong fit. Our agents are honest about what they are.
The scope is agreed in writing before we start. What we build stays yours.
Short answer
What is an AI chatbot or agent?
An AI chatbot or agent is a conversational system that answers questions, qualifies leads or books appointments on your website, WhatsApp or voice line. It is trained on your pages, your product sheets and your FAQs, hooked into your CRM, and told exactly when to hand off to a person. The aim is a cleaner handoff, not a human replacement.
What changes
Enquiries answered out of hours
The messages that used to wait until morning get a sensible reply the moment they land.
Qualified leads in the right stage
Every lead the agent handles arrives in your CRM in the right stage, with the transcript attached.
A handoff a person can take
When the agent should stop talking, it stops, and the question goes to whoever handles it, with context.
What you get
- 01
An agent trained on your business
Your pages, your product sheets and your FAQs ingested, with a refusal rule when the question is outside what you want it to say.
- 02
On the channels buyers use
WhatsApp, your website chat, Instagram DMs, Messenger or voice through a dedicated number.
- 03
Hooked into your CRM
Qualified leads create or update a contact, log the transcript, and sit in the right stage for the right person to pick up.
- 04
A clean handoff to a person
When the agent should stop talking, it stops. Zain builds the integration so the handoff is instant.
- 05
Weekly transcript review
We read the transcripts every week and tune the prompt and the knowledge until the handoff rate reads right.
How it works
- 01
Agree the job and the limits
We agree what the agent should do (qualify, book, answer, triage) and what it should never do.
- 02
Build the agent and the handoff
We write the system prompt, ingest your knowledge, set the handoff rules and integrate with WhatsApp, your website, CRM and calendar.
- 03
Test and tune
We test with real questions until the agent holds up, then watch the transcripts weekly and tune the prompt.
An agent that answers out of hours, books the easy meetings on its own, and sends the real conversations to a person who already has the context.
FAQ
Questions we get a lot.
Will it sound like a bot?
Only if you want it to. On WhatsApp we usually say up front that this is an AI assistant and a person can take over. On a sales voice agent we keep it human but still honest when asked. Pretending to be a person who is not there is a line we do not cross.
Which models and platforms?
Claude or GPT for the brains. For WhatsApp we use the Business API through a provider (360Dialog or Wati). For the website chat we build a lightweight widget. For voice we use Vapi or Retell. For orchestration we use n8n or custom code, depending on how complex the flows get.
What happens when the agent does not know?
It says it does not know and hands off, with the question and the transcript. The one rule that matters: never make something up to look helpful. Every agent we build is told that in its system prompt and tested with trick questions before it goes live.
Does it work in Arabic?
Yes. We write the prompts and the knowledge base in both languages, and the model picks the one the user wrote in. Reply quality in Arabic has caught up quickly, and we test on real messages before launch.
What could go wrong?
The two usual faults. The agent is too confident and bluffs, which is why the refusal rule and the trick questions are in the test. Or the handoff is clunky, so a person misses the message, which is why the integration into your CRM or inbox is tested every week.
Can the agent book meetings?
Yes. We hook it into your calendar (Google, Cal, Calendly or similar), check availability live and send the invite. The booking shows up in your CRM too.
How is this different from marketing automation?
Marketing automation runs on rules you set. An agent runs on a model that reads a message and decides. The two work together: the agent handles the conversation, the automation fires the follow-up email, the ticket update and the CRM move.
What if it does not work?
You keep the knowledge base, the prompts and the integrations. We can switch the agent off and leave the handoff to a person. The usual outcome is a leaner agent, not a dropped one.
Who do I actually talk to?
Zain, for the agent, the integrations and the handoff. Momin, when it is about the tone, the knowledge and the content the agent reads. The founders stay close to every build.
Written by Zain Masood, co-founder, marketing technology. This is the work Zain does.
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